Marketing Services
Creating a website is only the first step in the life of your web presence. In order to succeed online, visitors need to find your website among the millions out there. Bigfoot can help. As with traditional marketing, there are certain methods and approaches that are more successful than others. We know what it takes to reach a targeted online audience. We also know what the pitfalls of online marketing are and how to avoid them. When it comes to online marketing, let our experience and knowledge be your guide.
Sponsored Links
Perhaps the most dramatic innovation in the world of advertising is performance-based pay-per-click advertising which delivers sponsored links via programs like Google AdWords, Yahoo! Search Advertising, and MSN adCenter. Because you only pay for traffic which is delivered to your web site, pay-per-click advertising is true direct response advertising and it is highly trackable. When used appropriately, it can also be extremely cost effective.
Banner Advertising
Banner ads are a low cost staple of an overall internet marketing campaign. Many opportunities exist for effective placement of banner ads on sites that can give you high click-through rates. Many of these sites are industry specific which can focus on your target audience. Bigfoot can research, locate, and manage all of these opportunities for you, as well as design a collection of ads.
Website Traffic Statistics & Reporting
Through extensive reporting, we can help you track the effectiveness of your marketing campaigns. We can track most anything, from individual keyword rankings in different search engines to what day of the week your site receives the most visitors.
Email Marketing
An email newsletter is a highly effective way to keep a closer connection with your constituencies—a connection that keeps visitors coming back to your website. We will facilitate your email newsletter with an easy-to-use, web-browser-based email list server. We can provide an automated subscription form integrated into your website, automated delivery of HTML or text formatted email to subscribers as appropriate, newsletter template customization, email list imports, training and additional writing services.
Online Marketing Strategy
For businesses serious about their online presence, Bigfoot will create a custom Online Marketing Strategy. Through extensive research, Bigfoot will create specialized banner advertising, link exchange and other advertising options that best cater to your target market.
For more details regarding Bigfoot’s Search Engine Optimization and Marketing Services, speak with one of Bigfoot’s Sales Consultants.